Toy Run

 

Task: 

We were approached by Omar Samra to create a brand that engages and talks to children, exciting them to donate their toys to orphanages. 

Scope:

Brand strategy, design identity, designing touch-points and illustrations. 

Solution: 

Believing that toys are magical creatures, that fill the children's life with wonderful stories, we decided to depict their exciting journey from one child to another. We illustrated a series of toys running excitedly to start a new journey with their new owners.  The initiative has won MBC Hope’s Humanitarian Project of the Year and has now over 20,000 members in Egypt, USA, Canada, France, Denmark, Jordan, China, Nepal and Australia.

Freska

 

Task: 

The Edita team approached us with a challenge: to create a brand for a premium wafer that will challenge imported wafers in terms of brand image and taste and offer great value in terms of quality and pricing.

Scope:

Brand strategy, naming, design identity, packaging and display boxes.

Solution: 

Inspired by the unique shape, texture and color palette of the product; we aimed to capture the simple delight that the brand stands for and bring it to life as a compelling design. Using clear colour coding that differentiates the variants, we ensured easy identification of the different flavours in the most challenging environments like kiosks. 

Karate

 

Task: 

We were approached by Pepsico to revive an old-time favourite brand, that was facing sales slowdown.

Scope:

Design identity, packaging, illustration and carton. 

Solution: 

In order to energise the brand, we set out to reinterpret the main elements making them more dynamic and relevant to todays youth. We created four characters each representing a different flavour.