One For the Kids
Naming - Packaging
Biscato is a family-owned business with a wide range of high quality products. Despite the fact that they owned some of the most popular biscuit product brands in the country, consumers were unfamiliar with the corporate brand. Even worse, they associated some of their brands to their competitors, owing to the lack of a clear brand architecture.
We started by developing their brand portfolio strategy and revisiting their brand architecture. We opted for developing an endorser brand that tells the brand story, providing credibility, creating synergy and building brand equity to a brand that’s already successful, but with the right association to the corporate brand. As for the product brands, we worked on revamping their product range, developing an exciting range of original brands that properly fall within the corporate brand, yet have their own stories and can stand on their own.
As part of keeping Biscato’s product range original and dynamic, a new and interesting brand was developed with only one target audience in mind: kids. The biscuits themselves were designed as characters, which set off the right playful mood for the rest of the brand story to unfold in terms of design. Each pack showed illustrated drawings that complete the characters that are inside the pack, bringing the characters to life in a dynamic and engaging manner. Staying true to the playfulness of the brand, the name itself is a play on words, serving the purpose of being interesting, as well as simple and informative.