Modernising a Classic Category
Sunshine, a sub-brand of El Mansour Group, required a re-vamp of their frozen vegetable range, with the aim of standing out within the cluttered freezer.
With the category being monotonous and undifferentiated in terms of pack designs, we seized the opportunity to properly address our target consumer: the modern, contemporary mother. As such, the design we worked on was unique to the category, yet very relatable to our target, managing to speak her language in a way that lures her to notice the product lying amidst the competition. Since the product itself is all-natural and healthy, we worked on product shots that borrowed natural cues, allowing the green produce to stand out on the pack, hence highlighting its health value.