“Matter is unlike any other branding agency we have worked with – they provided exceptional quality of service and their unique methodology is innovative and exciting. The Matter team’s passion and professionalism was integral in helping our firm significantly enhance our brand and create value for our clients, our people and our partners. We are very pleased with the overall experience and we would recommend Matter to anyone who wishes to take their brand to the next level.”

Aly El Shalakany - Senior PartnerShalakany Law Firm

"Matter is characterized by their creativity in ideas and branding strategy, which shows clearly in the different brand applications, especially the brand manual."

Aliaa Askalany - Marketing ManagerCrave

“This is one of the greatest projects ever done on the packaging side for Heinz. It put the Heinz range on another level on the shelf. It also transformed the doy pack from a dull pack to a piece of art that grabbed consumers' attention and achieved instant awareness. Matter has a great team that is very supportive and creative, demonstrating full ownership of the projects they work on.”

Waleed El Khogaly - Marketing DirectorHeinz

“Matter is an outstanding agency. Their excellence is derived from their focus and specialization in branding, which enabled them to compile expertise and to become highly differentiated in the Middle Eastern Region. Their most valuable asset is their people, including a highly inspired creative team, a very disciplined and qualified account team and solid management that is able to orchestrate and deliver against set commitments. Overall, I am very happy with our experience with Matter, and look forward to building a long-term working relationship together.”

Karim Zein - C.M.OAmericana Group

“I can say with confidence that Matter is quite a rare talent and a creative gem that is second-to-none in the Egyptian market. They match the best of the best in Europe & the US, with an extra USP: Their proximity to clients, and a deep understanding of the Egyptian market and the Arab Region.”

Nadeem Khourshid - C.M.OAmericana Group CPG

“Matter’s quality and dedication exceeds any of the other international agencies that we have worked with. Matter has never ceased to amaze our team with the amazing levels of creativity and dedication to each and every aspect of the project, and their full sense of ownership regarding the project. They would always go the extra mile to ensure the final artworks are delivered on time and with the highest levels of quality. We are looking forward to further collaborations in the future on all our upcoming branding projects.”

Ramy Atalla - Brand ManagerEdita

"Throughout the project, The team and Partner were fabulous; their Experience, Knowledge and support in taking us through the whole process of creating the brand from naming, to a complete identity has been great. Their attention to detail, and know-how was of a multinational agency. However, the process can only be described as Boutique. They understand that the brands they create will out-live the products and/or the services of the companies they create them for. It was that understanding that compelled us to work with them, resulting in an outcome that we are proud of."

Ashraf Maklad - Marketing DirectorMARAKEZ - AL Hokair Group

Matter combines elements of professionalism, creativity, and inspiration in their submissions and deals with our brand with the greatest care and consideration as if it were their own brand. One of the key aspects that we admire about matter is their ‘creative flare’ which never ceases to surprise us time and time again.

Rami Hassonah - Marketing ManagerSavola Group

Matter branding has not only refurbished Vezeeta brand through colors and icons but also created an identity using simple details to create memorable sustainable impact. Whenever it comes to elite branding, Matter is the to-go place."

Amir Barsoum - C.E.OVezeeta

WADI DEGLA is an extremely diverse group operating in different fields; choosing an agency that could work on developing a brand identity for the mother company & its different subsidiaries was not an easy task. We went through a pitch with 3 different agencies and considered hiring a multinational agency; but the moment we briefed Matter and sat with the team, the decision to work with them was easy. What I like most about Matter is their methodology and culture, they believe in what they do and they do it perfectly!

Riham Nagib - Deputy Marketing DirectorWadi Degla Holding

"Founding a start-up is a hard task in itself, trying to make something out of your imagination to become reality. I was lucky I chose Matter over other agencies where they listen very carefully and adapt your project as if it is their own and not just a project they work on. They guide, advice and deliver in a professional Manner. Our Brand is so catchy, and the first comment we ever get is how cool our logo is. Matter is definitely the right choice to start with a proper blueprint manual for your new project."

Joseph Gibrisupercoucou


Wadi Degla Holding
Nestlé Egypt
Americana Group
Al Ahram Beverages Company
Savola Foods Arabia
Contact Credit Services
Gems Education
National Food Industries Company
Egyptian Centre's for Real Estate Development
Misr Italia Group
National Food Industries Company LTD.
Shalakany Law
Egyptian Gulf Bank
Nile Projects
Gulf Food Industries
Senyorita Food Industries
The Meatery
Al Othaim Markets Egypt
Kaza order