vezeeta

we created an engaging identity, with a clear brand persona and positioning, that clearly communicates the brand’s values. By replacing the old clinical appearance with a charismatic, approachable and lively identity, we gave the brand a strong digital presence with a human touch. We enabled it to address users the way a social media platform would, allowing for an easier and seamless experience. More importantly, consistency was maintained throughout all communication channels by incorporating visual cues from the logo, thus developing a flexible grid that attracts potential users, guiding them to the information they seek.