The Four Fat Ladies

Bringing the Products to Life, Literally


Four Ladies, One Passion

Four talented ladies with a joined passion for baking wanted to introduce their heart-felt flavors to the Egyptian market. With American-inspired recipes, their challenge was to penetrate the heavily saturated market with a premium brand that stands out as being unique, playful and personalized, despite their limited resources.

Bringing the products to life

In order to provide the edge they need to spread their delectable products, we created a brand that capitalizes on the vibrant spirit of the four entrepreneurs who share a love for food – something that is already conveyed in the choice of name. The result is the creation of light-hearted characters that are illustrated across all brand touch points, telling their brand story, and bringing it to life in a manner that is simple, effective, and easily related-to by their wide range of food loving consumers.

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The Real Co.

The World as It Should Be

Packaging - Brand Strategy

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Team In

When Social Networking Meets Sports

Naming - Brand Strategy - Identity - UI/UXD

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Heinz Sauces

The Keystone Prevails