Four talented ladies with a joined passion for baking wanted to introduce their heart-felt flavors to the Egyptian market. With American-inspired recipes, their challenge was to penetrate the heavily saturated market with a premium brand that stands out as being unique, playful and personalized, despite their limited resources.

In order to provide the edge they need to spread their delectable products, we created a brand that capitalizes on the vibrant spirit of the four entrepreneurs who share a love for food – something that is already conveyed in the choice of name. The result is the creation of light-hearted characters that are illustrated across all brand touch points, telling their brand story, and bringing it to life in a manner that is simple, effective, and easily related-to by their wide range of food loving consumers.