Birell Turbo

Natural Power


Unchartered Territory

Al Ahram Beverages is an established beverage company in Egypt since 1897, with most of its products being market leaders in their field. As part of their expansion into new markets, they wanted to develop a new energy drink that is fit to compete with international brands in the energy drink category.

Naturally Powerful

The can design had to communicate some of the natural ingredients in this drink like honey and wheat, as well as capitalize on the power and energy that this drink provides. The design, therefore, incorporates rigid shapes with sharp and powerful edges, infused with subtle patterns of a honey comb, forming the right balance between health and energy, which is what the product provides.

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Regaining its Territory

Packaging - Identity - Brand Manual

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Maybe Two

Guilty Pleasures

Naming - Packaging - Identity

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Fly High, Aim Higher

Identity - Brand Manual