Knorr Foul Seasoning
A Seasoning for Every Season
The secret to mothers being good cooks is consistency, especially when it comes to traditional food items that are used for everyday consumption. Unilever’s Knorr knows the importance of satisfying your household’s taste buds every single time, thus introduced a flavorful, ready-to-use seasoning for Egypt’s number 1 breakfast item: foul. Our job was to make sure the pack looks as delicious as the product’s taste, setting the standard, on all fronts, for how the perfect foul seasoning should be.
We were asked to work around the various restrictions that were manifest due to the universal guidelines that are set on such a product. The challenge was being able to communicate all aspects of the product on the pack front, which was too small in size, while keeping in mind the various logo ratios that would take up most of the design space. Despite these restrictions, our solution offered a unique and appealing outcome that satisfied both client and consumer. From fresh ingredients displayed on the pack, to complementing colors and an over-all clean pack look, the foul seasoning’s packaging communicates ultimate freshness and a love for flavor.