Americana Frozen Vegetables

Walking the Walk


Own the Part,

F&B giant, Americana, is a pioneer within its product categories, with products that are local household favorites among Egyptian families. As such, a re-vamp of their frozen vegetables range was required, in order to look the part of being the leaders that they are.

Get the Look.

With Americana’s products maintaining certain standards of quality, the main design aim was capitalizing on the product’s premium quality, and encase that in a unique setting within the pack. As such, the resulting pack highlights the product as the hero through intricate focus on the product shot, making it stand out as fresh and natural, while incorporating design cues that convey selectiveness and quality, as well as their unwavering position in the market.

Post Image

Heinz Mustard, BBQ & Hot Ketchup

The Keystone Prevails

Packaging - Brand Strategy

Post Image


From Outdated to Updated


Post Image

Westown Medical Centre


Brand Strategy - Identity - Brand Manual