SIPES paint is one of the leading paint products in the local market. Even more eminent is their wood care product range, which has taken on a life of its own in terms of growth and market share. However, when delving deeper into the category, we discovered that upon entering paint stores, wood care products are not easily identified among the rest of the paint products.
We were approached in order to work on a concept that helps easily identify the wood care products, revealing their actual strength. We worked up a concept for SIPES’s wood sealer that overcomes this challenge, with a unique design that has a visually appealing stopping power when stacked in stores, and a slick simplicity that serves as a breath of fresh air amidst the cluttered shelf. Each product is differentiated from the rest of the range, but with apparent consistency across the entire range.