Sunshine Vegetables

Modernising a Classic Category


Sunshine & Greenery

Sunshine, a sub-brand of El Mansour Group, required a re-vamp of their frozen vegetable range, with the aim of standing out within the cluttered freezer.

Modernising the Category

With the category being monotonous and undifferentiated in terms of pack designs, we seized the opportunity to properly address our target consumer: the modern, contemporary mother. As such, the design we worked on was unique to the category, yet very relatable to our target, managing to speak her language in a way that lures her to notice the product lying amidst the competition. Since the product itself is all-natural and healthy, we worked on product shots that borrowed natural cues, allowing the green produce to stand out on the pack, hence highlighting its health value.

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From Digital Language, To Visual Language

Identity - Brand Manual

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Heinz Tomato Paste

The Keystone Prevails


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EG Bank

Overturning Assumptions

Naming - Brand Strategy - Identity - Brand Environment - UI/UXD - Brand Manual